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Founded on trust, transparency and motivation

A human centred approach

The Smartway Pharmaceuticals story starts with an old-fashioned pharmacy in Battersea and a lady who understood the importance of trust and motivation.

With nobody to take over the family business, Mrs Elliot was inundated with offers for this great location in an up-and-coming part of London. But one offer stood out.

Three years after graduating from Portsmouth University, Hitu Patel was ready to build his own pharmacy business. He had drive, commitment, and a deep desire to give every patient an exceptional level of service.

What he didn’t have was money to pay for the business.

“Without Mrs Elliot, Smartway Pharmaceuticals wouldn’t exist.

Her generosity gave me my start in pharmaceuticals but, more importantly, it taught me the importance of care, collaboration and trust. These are the values that underpin everything we do. That’s as true today, operating around the world, as it was from that small pharmacy in Battersea.”

Hitu Patel, Founder

A track record of success

Since that first pharmacy, Smartway has come a long way. Today, we’re proud to give customers, partners and patients the same care and quality worldwide.

1942

Community Pharmacy founded in Battersea, London

1994

International supply starts

1996

100K packs sold

2001

Sexual Health Supply commences

2006

Supply to Aid Dev sectors starts

2008

Operations in India opened

2009

Supply of Comparators and RLD

2014

Global HQ moved to Wimbledon, London

2018

Operations in Kosovo commence

2021

Smartway Ireland opens

2021

Sunday Times Top Track Award

1992

Hitu Patel acquires the Pharmacy

1996

First EAP commenced

1999

Million packs sold

2006

NHS provider of UL medicines

2008

Purpose built warehouse established

2009

Operations go 24-7

2011

100 colleagues

2016

Operations commenced in Dubai

2018

50 million packs sold

2021

Relabelling suite brought online

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