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Welcome from Josh Cocklin, Chief Executive
At Smartway Pharmaceuticals, we pride ourselves on our ability to hold our position at the forefront of pharmaceutical and healthcare products. But what makes this possible is the same set of core values that have been with us from our earliest beginnings. More than two decades ago, Smartway was founded on timeless principles like quality, ethics, and impact. We entered the industry providing an unparalleled level of care to our partners and our customers, in turn empowering them to deliver unparalleled care to their patients. Today, those core values remain intact.
Despite our ability to adapt to changing needs, global markets, and new opportunities, Smartway is – and has always been – robust, strong, and steadfast in its commitment to those who rely on us, wherever they may be in the world.
Working together to build better experiences
Josh Cocklin
Chief Executive
Kirti Patel
Chair
Kaushik Patel
Chief Commercial Officer
Dhruv Patel
Chief Operating Officer
Robert Donnell
EVP – Medicines Access
Rupi Bhasin
Director of Digital Health
Nicole Lyons
Head of Regulatory Affairs
Purvesh Patel
Head of Supply Chain UK
Giles Holford
Head of Sexual Health
Judith Asiimwe
Project Manager
Anna Vassova
Marketing Manager
Arun Dholariya
Senior Manager, EU Supply Chain
Maysa Gamal
Regional Sales Manager MENA region
Miral Patel
Regulatory Lead
Harshad Chotaliya
Software Engineer & Web Application Developer
Please look at our other pages to learn more about us. Please look at our other pages to learn more about us.
Meet some of our 100+ employees
With unrivalled experience in healthcare compliance and regulation, Josh leads Smartway with the advantage of insight from across the pharmaceutical and medical landscape. His experience includes over 12 years’ in regulatory compliance and investigations. He combines his diligent, strategic approach with a constant commitment to ethics and responsible business. Josh has also advised on a large number of regulatory issues, including those involving the MHRA, GPhC, GMC and HMRC.
Today, Josh uses this breadth of experience to inform Smartway’s overall strategic direction, manage our relationship with regulators, and identify important new opportunities.
We are always exploring new opportunities and developing new ways to grow Smartway on a global scale. But, above all else, we remain committed to our key values: ethics, care, quality and patients. Nothing is more important.”
Josh Cocklin, Chief Executive
With extensive experience growing successful pharmacy businesses, Kirti plays an important role in maintaining Smartway’s commitment to clinical excellence and quality.
After qualifying as a pharmacist in 1991, Kirti’s pharmaceutical experience crossed the entire spectrum. She spent time managing branches for Lloyds Pharmacy, as well as refurbishing, updating and growing independent pharmacies while also co-founding Smartway Pharmaceuticals.
Today, with both pharmacies now sold, Kirti equips Smartway with her patient-centric approach, extensive experience and insight into the real needs of practitioners and patients alike.
Alongside my husband, I have always been deeply involved in Smartway. Now, I’m able to focus all my energy, enthusiasm and expertise into growing our business on a global scale.”
Kirti Patel, Chair
With a long history at Smartway as our first employee and then a stakeholder in the business, Kaushik has a uniquely in-depth perspective on everything we do, including our investment priorities. He shares our values, priorities and commitment to quality, informing our strategic direction and ongoing growth.
Throughout his time at Smartway, Kaushik has experienced the business as a Warehouse Manager and, later, a successful Sales Executive and Manager. Now, as our Chief Commercial Officer, Kaushik spearheads our initiatives to deliver for patients and healthcare professionals on a global scale, develop new markets and maximise profitability.
Smartway is defined by its commitment to quality, something I’ve seen first-hand at every level of the business. As CCO, I help lead our growth in a way that makes sense for the competitive landscape and emerging global priorities, without compromising on those core values that make us unique.”
Kaushik Patel, Chief Commercial Officer
With a track record of commercial success, Dhruv Patel helps Smartway think, plan and act strategically to not only reduce our commercial risk, but also grow sustainably and responsibly. As a qualified pharmacist, Dhruv’s experience has included managing brand name pharmacies, pharmaceutical sales teams and more. The breadth of these roles means Dhruv uniquely understands the importance of patient and practitioner experience, as well as the commercial realities of running and growing a successful business. Today, he identifies strategic opportunities for Smartway, as well as new ways to drive efficiency and performance in our existing operations.
Since I joined Smartway, we’ve grown globally with offices in Dubai, the Balkans, and big plans for the future. I think the secret to this growth is our people – it’s their dedication and commitment that makes Smartway a success.”
Dhruv Patel, Chief Operating Officer
Robert Donnell is EVP of Medicines Access at Smartway Pharma, where he leads our Medicines Access business. A Health Economist by training he has 25 years’ experience in the Pharmaceutical Industry first with P&G and then AZ across Sales and Marketing and Supply Chain.
In the last 15 years he has specialized in the design and initiation of Medicines Access Programs where he has been responsible for designing and implementing
He is a respected industry leader who frequently lectures at conferences across the world. Robert seeks first to understand the objectives and needs of our clients before using his and the team’s expertise to put into place robust, compliant and innovative solutions to achieve results.
Increasing access to medicines is so important, I am pleased to be part of the wider Smartway team that is focused on achieving access across the globe.”
Robert Donnell, EVP – Medicines Access
With over 30 years as a pharmacist and working in senior healthcare management at Wallgreen Boots Alliance, Rupi joined Smartway in 2021 as Director of Digital Health. Leveraging his experience in patient safety, governance and personnel management, Rupi leads the Smartway Pharmacy and offering for direct to patient and home delivery.
Rupi qualified as a Pharmacist in 1997 from Kings’ College London before holding a portfolio of management positions covering multiple roles in the UK. He has spent time developing new healthcare partnerships with the NHS and others in the private sectors. Rupi chairs Local Pharmaceutical Committee (LPC), an independent and representative group of pharmacy professionals which negotiates and discusses pharmacy services with commissioners.
I am firmly committed to using all of my healthcare experience to help patients get access to the medicines they need. I firmly believe in using technology and digital automation has serious value in improving the patient journey.”
Rupi Bhasin, Director of Digital Health
With 11 years’ experience handling, studying and regulating pharmaceuticals, Nicole brings a wealth of expertise in regulatory compliance across all areas of medical distribution. Her experience crosses community pharmacy, pharmaceutical companies, and a degree in Pharmaceutical and Cosmetic Science. To date, she has been involved in over 15 MHRA inspections.
Nicole joined Smartway in 2020 to help with our Brexit contingency planning, helping us develop our regulatory resource to execute on growth plans outside the European Union. As a specialist in worldwide import and export, Nicole became our Responsible Person (Import) in January 2021 and is the Responsible Person for our HPRA-approved site in Ireland.
Seeing how much patients and their families rely on quality medicines shaped my career. It drives me to ensure product integrity is upheld for each and every order. I’m very proud to be part of Smartway, where people share the same values – patients always come first, even as we expand globally.”
Nicole Lyons, Head of Regulatory Affairs
Following on-the-ground experience in India as a hospital pharmacist, Purvesh came to the UK to study for an MBA in Business Administration (International). He first joined Smartway in 2012 as a warehouse operative, securing valuable insight into how we work, our values, our compliance practices and our supply management processes.
After a short break to get more experience in a community pharmacy in the UK, Purvesh returned to Smartway in a new role inside our procurement team. His in-depth knowledge of the pharmacy business underpins his current role as our Head of UK Supply Chain. Today, Purvesh leads our various supply chain initiatives, spends time optimising our distribution network and maintains close relationships with various partners across the globe. Ultimately, he helps guarantee continued supply by building and managing a resilient, thriving ecosystem of suppliers and manufacturers.
In my varied experience across Smartway, I have noticed that our values are incredibly consistent. Everyone is committed to quality and protecting supply for practitioners and patients. It’s great to work at a place where we all share the same vision and priorities.”
Purvesh Patel, Head of Supply Chain UK
Giles is Smartway’s Head of Sexual Health, using over 17 years’ experience in pharmaceuticals, sexual health and women’s health to build our newest division from the ground up.
Previously, Giles spent many years on the road promoting an extensive range of contraceptive products. This unique, on the ground experience gives Giles real insight into the needs of practitioners and patients, underpinning our Sexual Health division with a real focus on customer service and reliability.
Since joining in June 2021, Giles has helped the department grow into a thriving business.
I joined Smartway because the leadership team shares my passion and values. Everything is focused on the needs of the patient, then addressing those needs in a reliable, efficient way.”
Giles Holford, Head of Sexual Health
With a passion for helping patients around the world get the best therapies and treatments, Judith joined the pharmaceutical industry following postgraduate studies in Law. Today, she uses her legal knowledge and over a decade’s pharmaceutical experience to help customers source the niche therapies they need.
Judith’s strengths are in building long-term, sustainable partnership with stakeholders, delivering consistently high levels of project management for her clients. Day-to-day, she specialises in solving complex supply and regulatory in an efficient, effective way.
Smartway has a global reach and is always willing to go further for practitioners and patients. I joined because it’s an opportunity to use my expertise in a way that genuinely helps people get the medicines they need.”
Judith Aslimwe, Project Manager
Anna came to the UK from Slovakia to study BSc (Hons) Psychology and has since gained over four years’ experience working in marketing and communications. From campaigns to brand strategy, social media and market research, her degree gives her unique insight into how people think and make decisions.
At Smartway, Anna is focused on helping people make better decisions with the aim to improve their lives and wellbeing. She consistently improves our brand identity and communication strategy, looking for new ways to inform and engage the people we can help. She is also currently completing her MSc in Behaviour Change at University College London.
I’m very interested in the healthcare sector and, at Smartway, I’m able to help people make informed decisions, while also getting the opportunity to learn and develop. We all share the same commitment to hard work, dedication and innovation.”
Anna Vassova, Marketing Manager
With diverse experience including managing a team of 18 people in the food production space, Arun intimately understands the importance of a robust supply chain where access, control and quality are paramount. As the Senior Manager for the EU Supply Chain, Arun leads the team in sales and purchasing, developing strong relationships with the partners and suppliers that make our work possible.
Before becoming a Senior Manager, Arun spent over a decade within Smartway with roles including Warehouse Operative, Goods Out Supervisor, and Warehouse Manager. He brings a pragmatic, practical sensibility that ensures our supply chain is always running smoothly.
I’ve grown throughout my experience at Smartway and now, leading and managing the EU supply chain for PI, I help make sure our customers can help patients get what they need.”
Arun Dholariya, Senior Manager, EU Supply Chain
A qualified pharmacist with specialist experience in regulatory affairs across the Middle East and North Africa, Maysa leads sales projects with a deep understanding of the local regulatory landscape and healthcare systems.
Day-to-day, Maysa ensures al local MENA regulations are met throughout our processes, while also managing our Dubai warehouse and logistics. At the same time, she supports our complex, global operations, combining her MENA-specific knowledge with experience in cross-border distribution.
Working at Smartway is being part of a truly global business – a team that has reach everywhere in the world, but also recognises and invests in nuanced local requirements and regulatory obligations.”
Maysa Gamal, Regional Sales Manager (MENA)
Miral has an MSc in Pharmaceutical Sciences and experience in community and hospital pharmacy. Since joining Smartway over seven years ago, he has focussed on quality assurance and compliance, becoming a named Responsible Person and Responsible Person (import) in 2020.
Miral has built up an exceptional knowledge of all areas of the business and uses this to assist with new projects and business ideas, advising on improvement strategies carried out in all corners of the globe to ensure compliance is upheld.
I respect the magnitude of research and development that has gone into manufacturing each medicinal product, and the trust patients have in us to deliver quality products. I appreciate being able to link the two together and ensure standards are consistently upheld as Smartway's presence expands across the globe.”
Miral Patel, Regulatory Lead
With a decade’s experience in software and a degree in Information Technology, Harshad is a technical expert at the forefront of new technologies and approaches. His expertise includes front-end and back-end development in JAVA and PHP, HTML/HTML5, CSS/CSS3, and more. Crucially, he has a uniquely perosnal approach to technology, focusing on the needs of people first at every stage of application development, then finding the right solution to fit.
Harshad is also a strong leader, managing a team’s capability and keeping complex projects on-track. At Smartway, he leads our web and digital team, keeping us up to date with changing software trends and customer requirements.
What gets me excited is learning something new or discovering a new technology. At Smartway, I’m always looking for new ways that we can innovate everything we offer our customers.”
Harshad Chotaliya, Software Engineer & Web Application Developer
Meet some of our 100+ employees
With unrivalled experience in healthcare compliance and regulation, Josh leads Smartway with the advantage of insight from across the pharmaceutical and medical landscape. His experience includes over 12 years’ in regulatory compliance and investigations. He combines his diligent, strategic approach with a constant commitment to ethics and responsible business. Josh has also advised on a large number of regulatory issues, including those involving the MHRA, GPhC, GMC and HMRC.
Today, Josh uses this breadth of experience to inform Smartway’s overall strategic direction, manage our relationship with regulators, and identify important new opportunities.
We are always exploring new opportunities and developing new ways to grow Smartway on a global scale. But, above all else, we remain committed to our key values: ethics, care, quality and patients. Nothing is more important.”
Josh Cocklin, Chief Executive
Meet some of our 100+ employees
With extensive experience growing successful pharmacy businesses, Kirti plays an important role in maintaining Smartway’s commitment to clinical excellence and quality.
After qualifying as a pharmacist in 1991, Kirti’s pharmaceutical experience crossed the entire spectrum. She spent time managing branches for Lloyds Pharmacy, as well as refurbishing, updating and growing independent pharmacies while also co-founding Smartway Pharmaceuticals.
Today, with both pharmacies now sold, Kirti equips Smartway with her patient-centric approach, extensive experience and insight into the real needs of practitioners and patients alike.
Alongside my husband, I have always been deeply involved in Smartway. Now, I’m able to focus all my energy, enthusiasm and expertise into growing our business on a global scale.”
Kirti Patel, Chair
Meet some of our 100+ employees
With a long history at Smartway as our first employee and then a stakeholder in the business, Kaushik has a uniquely in-depth perspective on everything we do, including our investment priorities. He shares our values, priorities and commitment to quality, informing our strategic direction and ongoing growth.
Throughout his time at Smartway, Kaushik has experienced the business as a Warehouse Manager and, later, a successful Sales Executive and Manager. Now, as our Chief Commercial Officer, Kaushik spearheads our initiatives to deliver for patients and healthcare professionals on a global scale, develop new markets and maximise profitability.
Smartway is defined by its commitment to quality, something I’ve seen first-hand at every level of the business. As CCO, I help lead our growth in a way that makes sense for the competitive landscape and emerging global priorities, without compromising on those core values that make us unique.”
Kaushik Patel, Chief Commercial Officer
Meet some of our 100+ employees
With a track record of commercial success, Dhruv Patel helps Smartway think, plan and act strategically to not only reduce our commercial risk, but also grow sustainably and responsibly. As a qualified pharmacist, Dhruv’s experience has included managing brand name pharmacies, pharmaceutical sales teams and more. The breadth of these roles means Dhruv uniquely understands the importance of patient and practitioner experience, as well as the commercial realities of running and growing a successful business. Today, he identifies strategic opportunities for Smartway, as well as new ways to drive efficiency and performance in our existing operations.
Since I joined Smartway, we’ve grown globally with offices in Dubai, the Balkans, and big plans for the future. I think the secret to this growth is our people – it’s their dedication and commitment that makes Smartway a success.”
Dhruv Patel, Chief Operating Officer
Meet some of our 100+ employees
Robert Donnell is EVP of Medicines Access at Smartway Pharma, where he leads our Medicines Access business. A Health Economist by training he has 25 years’ experience in the Pharmaceutical Industry first with P&G and then AZ across Sales and Marketing and Supply Chain.
In the last 15 years he has specialized in the design and initiation of Medicines Access Programs where he has been responsible for designing and implementing
He is a respected industry leader who frequently lectures at conferences across the world. Robert seeks first to understand the objectives and needs of our clients before using his and the team’s expertise to put into place robust, compliant and innovative solutions to achieve results.
Increasing access to medicines is so important, I am pleased to be part of the wider Smartway team that is focused on achieving access across the globe.”
Robert Donnell, EVP – Medicines Access
Meet some of our 100+ employees
With over 30 years as a pharmacist and working in senior healthcare management at Wallgreen Boots Alliance, Rupi joined Smartway in 2021 as Patient Services Director. Leveraging his experience in patient safety, governance and personnel management, Rupi leads the Smartway Pharmacy and offering for direct to patient and home delivery.
Rupi qualified as a Pharmacist in 1997 from Kings’ College London before holding a portfolio of management positions covering multiple roles in the UK. He has spent time developing new healthcare partnerships with the NHS and others in the private sectors. Rupi chairs Local Pharmaceutical Committee (LPC), an independent and representative group of pharmacy professionals which negotiates and discusses pharmacy services with commissioners.
I am firmly committed to using all of my healthcare experience to help patients get access to the medicines they need. I firmly believe in using technology and digital automation has serious value in improving the patient journey.”
Rupi Bhasin, Director of Digital Health
Meet some of our 100+ employees
With 11 years’ experience handling, studying and regulating pharmaceuticals, Nicole brings a wealth of expertise in regulatory compliance across all areas of medical distribution. Her experience crosses community pharmacy, pharmaceutical companies, and a degree in Pharmaceutical and Cosmetic Science. To date, she has been involved in over 15 MHRA inspections.
Nicole joined Smartway in 2020 to help with our Brexit contingency planning, helping us develop our regulatory resource to execute on growth plans outside the European Union. As a specialist in worldwide import and export, Nicole became our Responsible Person (Import) in January 2021 and is the Responsible Person for our HPRA-approved site in Ireland.
Seeing how much patients and their families rely on quality medicines shaped my career. It drives me to ensure product integrity is upheld for each and every order. I’m very proud to be part of Smartway, where people share the same values – patients always come first, even as we expand globally.”
Nicole Lyons, Head of Regulatory Affairs
Meet some of our 100+ employees
Following on-the-ground experience in India as a hospital pharmacist, Purvesh came to the UK to study for an MBA in Business Administration (International). He first joined Smartway in 2012 as a warehouse operative, securing valuable insight into how we work, our values, our compliance practices and our supply management processes.
After a short break to get more experience in a community pharmacy in the UK, Purvesh returned to Smartway in a new role inside our procurement team. His in-depth knowledge of the pharmacy business underpins his current role as our Head of UK Supply Chain. Today, Purvesh leads our various supply chain initiatives, spends time optimising our distribution network and maintains close relationships with various partners across the globe. Ultimately, he helps guarantee continued supply by building and managing a resilient, thriving ecosystem of suppliers and manufacturers.
In my varied experience across Smartway, I have noticed that our values are incredibly consistent. Everyone is committed to quality and protecting supply for practitioners and patients. It’s great to work at a place where we all share the same vision and priorities.”
Purvesh Patel, Head of Supply Chain UK
Meet some of our 100+ employees
Giles is Smartway’s Head of Sexual Health, using over 17 years’ experience in pharmaceuticals, sexual health and women’s health to build our newest division from the ground up.
Previously, Giles spent many years on the road promoting an extensive range of contraceptive products. This unique, on the ground experience gives Giles real insight into the needs of practitioners and patients, underpinning our Sexual Health division with a real focus on customer service and reliability.
Since joining in June 2021, Giles has helped the department grow into a thriving business.
I joined Smartway because the leadership team shares my passion and values. Everything is focused on the needs of the patient, then addressing those needs in a reliable, efficient way.”
Giles Holford, Head of Sexual Health
Meet some of our 100+ employees
With a passion for helping patients around the world get the best therapies and treatments, Judith joined the pharmaceutical industry following postgraduate studies in Law. Today, she uses her legal knowledge and over a decade’s pharmaceutical experience to help customers source the niche therapies they need.
Judith’s strengths are in building long-term, sustainable partnership with stakeholders, delivering consistently high levels of project management for her clients. Day-to-day, she specialises in solving complex supply and regulatory in an efficient, effective way.
Smartway has a global reach and is always willing to go further for practitioners and patients. I joined because it’s an opportunity to use my expertise in a way that genuinely helps people get the medicines they need.”
Judith Aslimwe, Project Manager
Meet some of our 100+ employees
Anna came to the UK from Slovakia to study BSc (Hons) Psychology and has since gained over four years’ experience working in marketing and communications. From campaigns to brand strategy, social media and market research, her degree gives her unique insight into how people think and make decisions.
At Smartway, Anna is focused on helping people make better decisions with the aim to improve their lives and wellbeing. She consistently improves our brand identity and communication strategy, looking for new ways to inform and engage the people we can help. She is also currently completing her MSc in Behaviour Change at University College London.
I’m very interested in the healthcare sector and, at Smartway, I’m able to help people make informed decisions, while also getting the opportunity to learn and develop. We all share the same commitment to hard work, dedication and innovation.”
Anna Vassova, Marketing Manager
Meet some of our 100+ employees
With diverse experience including managing a team of 18 people in the food production space, Arun intimately understands the importance of a robust supply chain where access, control and quality are paramount. As the Senior Manager for the EU Supply Chain, Arun leads the team in sales and purchasing, developing strong relationships with the partners and suppliers that make our work possible.
Before becoming a Senior Manager, Arun spent over a decade within Smartway with roles including Warehouse Operative, Goods Out Supervisor, and Warehouse Manager. He brings a pragmatic, practical sensibility that ensures our supply chain is always running smoothly.
I’ve grown throughout my experience at Smartway and now, leading and managing the EU supply chain for PI, I help make sure our customers can help patients get what they need.”
Arun Dholariya, Senior Manager, EU Supply Chain
Meet some of our 100+ employees
A qualified pharmacist with specialist experience in regulatory affairs across the Middle East and North Africa, Maysa leads sales projects with a deep understanding of the local regulatory landscape and healthcare systems.
Day-to-day, Maysa ensures al local MENA regulations are met throughout our processes, while also managing our Dubai warehouse and logistics. At the same time, she supports our complex, global operations, combining her MENA-specific knowledge with experience in cross-border distribution.
Working at Smartway is being part of a truly global business – a team that has reach everywhere in the world, but also recognises and invests in nuanced local requirements and regulatory obligations.”
Maysa Gamal, Regional Sales Manager (MENA)
Meet some of our 100+ employees
Miral has an MSc in Pharmaceutical Sciences and experience in community and hospital pharmacy. Since joining Smartway over seven years ago, he has focussed on quality assurance and compliance, becoming a named Responsible Person and Responsible Person (import) in 2020.
Miral has built up an exceptional knowledge of all areas of the business and uses this to assist with new projects and business ideas, advising on improvement strategies carried out in all corners of the globe to ensure compliance is upheld.
I respect the magnitude of research and development that has gone into manufacturing each medicinal product, and the trust patients have in us to deliver quality products. I appreciate being able to link the two together and ensure standards are consistently upheld as Smartway's presence expands across the globe.”
Miral Patel, Regulatory Lead
Meet some of our 100+ employees
With a decade’s experience in software and a degree in Information Technology, Harshad is a technical expert at the forefront of new technologies and approaches. His expertise includes front-end and back-end development in JAVA and PHP, HTML/HTML5, CSS/CSS3, and more. Crucially, he has a uniquely perosnal approach to technology, focusing on the needs of people first at every stage of application development, then finding the right solution to fit.
Harshad is also a strong leader, managing a team’s capability and keeping complex projects on-track. At Smartway, he leads our web and digital team, keeping us up to date with changing software trends and customer requirements.
What gets me excited is learning something new or discovering a new technology. At Smartway, I’m always looking for new ways that we can innovate everything we offer our customers.”
Harshad Chotaliva, Software Engineer & Web Application Developer
