Smartway Pharmaceuticals, an established UK-based wholesaler in the healthcare domain continues with its strides to expand its business. The company has got a new logo, along with its tagline, ‘Better by Degree’. The rebranding process is further likely to strengthen the company, coupled with its continuous efforts to set standards in the industry. Along with the main website, the sister companies have also got their new logos, and they have been merged with the parent website. As a consolidated company, Smartway Pharmaceuticals looks forward to explore the potential markets.
Presently, the company has got strong ties with various key players in the healthcare domain, including overseas private and public hospitals, dental practices, clinics, GP surgeries, pharmacies, various healthcare authorities and ministries of health and NGOs. Over the years, the company has delivered its promises to its customer base, which has been loyal and satisfied. With the new logo and tagline, the firm can strengthen its portfolio amid rising competitions in the healthcare industry.
The remodelled website is backed by the SSL technology to ensure a greater degree of security. The new logo along with the universal degree symbol resembles the versatile approach of the company. The word ‘degree’ has got several interpretations and semiotic values. While it is used in location coordinates, it also serves as a unit of temperature and measurements of proof and angles. In the medical field, ‘degree’ is often used to denote hours. Evidently, Smartway Pharmaceuticals strives to cater to all segments within the domain of healthcare, so the new logo seems to be apt for the company.
The UK based company is licensed to store, supply and distribute medical products of various categories, including generic, branded, biologicals and unlicensed. Besides, Smartway Pharmaceuticals has made its way into the list of non-ABPI member companies, that adhere to the ABPI code voluntarily. Over the years, it has enjoyed an esteemed position in the industry, being a member of the Merton Chamber of Commerce, promoting excellence in the business.
Smartway Pharmaceuticals has got certain divisions, that supply the products to its global customer base, ranging from South America to Australia. The company has also significantly increased its clientele over time, which resonates the progressive environment within the firm. Leading the industry from the front, Smartway Pharmaceuticals has remained the symbol of quality and assurance for its customers. The new logo and website will be an add-on to its already accomplished profile.
The strategic divisions of the company include Smartway Clinical Trials Supply, which deals with Reference Listed Drugs (RLDs), comparator sourcing and Biosimilars. Smartway Unlicensed Medicines supplies unlicensed medicines and specials to its customers. Smartway Marine Medical deals with the diving companies, cruise liners and ships, supplying all types of medicines that are necessary, including specialist DMAC 015 kits. The customers approach Smartway Aesthetics for access to a wide range of skincare products, dermal fillers, toxins and consumables.
These divisions cater to the organizations operating in the niche markets across the globe. Besides, customers with unique requirements also approach the company for fast delivery of the products. With the symbolic ‘universal’ profile, Smartway Pharmaceuticals will continue with its efforts to retain its esteemed position in the market, rebranding its business. This is likely to add to the company’s branding and marketing strengths.